Our Story
Three Bros.
One Garage.
Zero Regrets.
What started as a wild idea between three buddies from Reading, PA became the #1 men's self-tanner in America. Here's how it happened.
How It Started
It Started With a Sunburn
and a Stupid Question.
Three buddies in Reading, PA were sick of looking like ghosts every winter. One of them asked, "Why isn't there a self-tanner that's actually made for guys?" Nobody had a good answer. So they decided to make one.
No focus groups. No corporate playbook. Just a lot of trial and error, some DHA from sugar beets, and a brand that doesn't take itself too seriously. By March 2021, Bro Glo was live - and guys couldn't get enough.
Launched from
Reading, PA
The Journey
From a Garage to
the Shark Tank Stage.
The Idea That Started It All
Three buddies from Reading, PA were tired of looking like ghosts every winter. One of them asked, "Why isn't there a self-tanner actually made for guys?" Nobody had a good answer. So they decided to make one themselves.
Bro Glo Goes Live
The brand officially launched. First orders started rolling in and word spread fast - turns out guys actually want to look good. They just needed a product that wasn't a women's tanner with a blue label slapped on it.
TikTok Goes Crazy
Videos started hitting millions of views. Orders flooded in faster than they could ship. The bros pulled all-nighters packing boxes and building a real business from the ground up. New products launched. The community grew.
The Shark Tank Moment
Shark Tank reached out in early 2024. The bros filmed in June and aired in January 2025. Jaron took his shirt off. Mr. Wonderful tanned Jaron live on stage. Laurie loved the packaging and ingredients. Every single Shark made an offer. Mark Cuban closed the deal.
Just Getting Started
250,000+ bros served. New formulas. New products. A deal with Mark Cuban. Same three friends who started it all. The mission hasn't changed - make self-tanner that guys actually want to use. And have fun doing it.
As Seen on ABC
We Walked Into
the Tank.
Three bros from Reading, PA walked onto the Shark Tank stage and told America that guys deserve a tan too. Jaron took his shirt off. Mr. Wonderful tanned him live on set. Laurie loved the packaging and clean ingredients. Every single Shark made an offer. Mark Cuban closed the deal. The rest is history.
The Bros Behind the Glo
Meet the Founders.
Three friends. One mission. Make looking good way less complicated.
The one who keeps the lights on. Runs the business, the numbers, and the operations behind every bottle that ships.
Half operations brain, half content creator. Makes sure everything runs smooth and helps Jaron make the internet laugh.
The guy you've seen on every TikTok, every ad, and yes - shirtless on Shark Tank. Runs social media and isn't afraid to be the guinea pig.
What We Stand For
Not Your Typical Grooming Brand.
Every Shark made an offer. Mark Cuban closed the deal. When billionaires fight over your product, you know it's legit.
Water-based formula. DHA from sugar beets. No parabens, no sulfates, no orange nightmares.
Grooming shouldn't feel like homework. We keep it light because life's too short to take your tan seriously.
Not a women's tanner with a blue label slapped on it. Designed from scratch for men's skin and lifestyles.
Apply it. Wait. Look incredible. Three steps. No YouTube tutorial required. If you can shower, you can use Bro Glo.
Don't love it? Full refund. No questions. No guilt trip. We're that confident you'll keep coming back.
The Bro Glo Community
250,000+ Bros Can't Be Wrong.
Self-Tanner for the Boys
Ready to Get
Your Glo?
Join 250,000+ bros who stopped letting winter win. Your tan is waiting.